Music industry experts MELOS and The TEAM Companies form alliance to maximize royalty revenue collection for advertisers
It’s clearly a huge pull for advertisers, but in a year when many of the biggest brands sat out the Super Bowl, could there have been a relatively untapped source of return for investment that they have missed out on?
Every year, an extraordinary amount of money that is owed to brands from performance royalties in ads is left unclaimed. It’s time to make these music rights work and take it back.
Richard Cottrell, CEO of Melos provides an insight into how technology is helping composers collect their much deserved royalties through data-lead solutions.
© 2021 Melos Publishing Services Ltd